The Shu Eumera Kinu Care Nudes Taupe Touch is a blend between a balm and a lipstick and is formulated with lots of skin-softening and nourishing ingredients including tsubaki totum—the Japanese camellia flower known for its moisturizing benefits—squaline, ceramides, and glycerin. It’s also enriched with the brand’s care-in-color complex, which targets multiple layers of the lip for deeper and longer-lasting hydration (we’re talking, like, eight hours of hydration… that’s better than some of our favorite lip balm formulas).
With so much nourishment, the Shu Eumera lipstick can also reduce flakiness, improve texture, and some women have even reported less noticeable fine lines around the lips. And since it’s so hydrating with more of a balm texture, the lipstick doesn’t have the same creamy matte finish and is instead errs on the side of creamy and glossy. It’s also available in 10 different shades, including some more neutral everyday options and brighter peaches, magentas, pinks, and reds for a fun pop of color that looks gorgeous on any skin tone.
Shades: 10
Key Ingredients: Tsubaki totum, squalane, ceramides, and glycerin
