Gucci bamboo belt, Jordaan suede loafer, Soft Horsebit 1955 bag, Large Softbit bag, 18K Horsebit earrings
While I used to enjoy a deep dive into new season collections, today I’ll check out just a few. Creative directors come and go putting their stamp on whatever house they’re designing for. The revolving doors and change is tiring. I want a brand with a legacy identity that’s reliable while introducing tweaks for a fresh perspective. I realize that’s not popular and doesn’t drive trend driven sales, but it’s what I hope for at Gucci where a creative director has yet to be named.
When I think of Gucci, my mind goes old school. I imagine 70s vintage with Horsebit hardware, red and green webbing, effortlessly cool Italian style. The Fall 2025 collection was assembled by the design team showcasing plenty of pieces that speak to this idea highlighting classic motifs celebrated for decades. Perhaps a mishmash for those hoping for a new look for Gucci, but not for me. I don’t want a designer’s heavy handed stamp creating something unrecognizable. I’m sure this doesn’t align with fans of designers like Michelle Alessandro who grew sales at Gucci with his maximalist vision and overhaul of the brand. But, with such a heavy handed aesthetic driven seasonally by trend, it’s no surprise fatigue set in and sales declined. Which brings me back to my point of stability through legacy design. I have a deep appreciation for old-school Gucci, an aesthetic that’s stood the test of time, and hope it survives.
“Today, the collection could be seen as foundational, that says something of Gucci in its codes and beliefs both past, present and future; things that have meant something to many, adopted and adapted in their own way…
A distinctive sense of Italian style, characterized by ‘sprezzatura’ – the perfectly imperfect, a studied effortlessness – a way of living and dressing that has been integral to Gucci’s aesthetic from the beginning, is something that permeates the collection and its presentation…
Traversing the decades, heritage codes identify new styles embellished with signature Horsebit and half Horsebit hardware.” ~ Gucci Fall 2025
Celebrating Gucci classic motifs – Jordaan Horsebit loafers in suede – tan, brown, and beige. Horsebit 1955 bag reintroduced in a soft leather with longer strap (and several sizes mini, small, top handle). I tried on, it’s divine. I’m thinking of selling my older Horsebit bags and replacing them with the new version. A nod to the iconic bamboo handle in a belt (this one with brass bamboo buckle is beautiful) and an exaggerated half Horsebit introduced on the new Softbit bag – small or large.
The Gucci B draws inspiration from a 1950s archival style embodying the essence of its mid-20th century design origins is crafted from soft suede or canvas. Available in large or small and several colors.
Gucci Horsebit highlights: ballet with single or triple strap, Jordaan loafer in suede, 1955 Soft Horsebit mini bag
